McDonalds slogan in spanish

I was watching tv over the holidays and a commercial for the McDonalds McRib came on letting consumers know that it is now available again for a limited time on the menu, however, at the end of the commercial where we are used to hearing the gingle "I'm loving it" all that was shown was the McDonalds "Golden arch" and the words "Me Encanta".  It was the first time i've ever seen McDonalds use the spanish translation.  I thought it was interesting to see them use the slogan in spanish most likely as a way to market directly to spanish speaking consumers.