The commercial is a good example of an integrated marketing campaign using television, social media, and the internet in order to get interaction from viewers.
Coca Cola Super Bowl Commercial
Wednesday, January 30, 2013
Coca Cola's Integrated Marketing Super Bowl Commercial
During the upcoming Super Bowl Coca Cola will roll out a commercial that asks viewers who should get some ice cold Coke: a troupe of showgirls, a band of cowboys, or a biker style gang. Viewers will be asked to vote on social media and through a special website, cokechase.com
The commercial is a good example of an integrated marketing campaign using television, social media, and the internet in order to get interaction from viewers.
Coca Cola Super Bowl Commercial
The commercial is a good example of an integrated marketing campaign using television, social media, and the internet in order to get interaction from viewers.
Coca Cola Super Bowl Commercial
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