Coca Cola's Integrated Marketing Super Bowl Commercial

During the upcoming Super Bowl Coca Cola will roll out a commercial that asks viewers who should get some ice cold Coke: a troupe of showgirls, a band of cowboys, or a biker style gang.  Viewers will be asked to vote on social media and through a special website, cokechase.com 

The commercial is a good example of an integrated marketing campaign using television, social media, and the internet in order to get interaction from viewers.

Coca Cola Super Bowl Commercial

The Mercedes-Benz Teaser

Not only are companies spending millions of dollars on Super Bowl ads this year, some like Mercedes, have began running "teaser" commercials for their Super Bowl spots.  It will be interesting to see if these short teaser commercials generate effective buzz for the actual ads. 

Budweiser and Pepsi Joining Forces

Budweiser and Pepsi are joining forces for this year's Super Bowl in attempt to take down their common enemy, Coca-Cola.  Interesting to see 2 market behemoths working together to try to get an advantage over a powerhouse like Coca-Cola.

The link to the article from the Huffington Post is below:
Budweiser and Pepsi Join Forces

New Cheverlot Ad Campaign

http://www.businessweek.com/ap/2013-01-08/chevy-adopts-new-global-ad-campaign


good article about Chevy rolling out its new global ad campaign and new slogan "Find New Roads" which the article says is targeted at drivers outside of the United States.

Brilliant Ad, Bad Timing

Found this article while reading Adweek online.  Apple rolled out a great ad to feature the "do not disturb" function on the iPhone, however, a day after the ad premiered, the do not disturb function started malfunctioning and staying on longer than what users had scheduled it for.  A link to the article as well as the ad itself is below.

Do Not Disturb

McDonalds slogan in spanish

I was watching tv over the holidays and a commercial for the McDonalds McRib came on letting consumers know that it is now available again for a limited time on the menu, however, at the end of the commercial where we are used to hearing the gingle "I'm loving it" all that was shown was the McDonalds "Golden arch" and the words "Me Encanta".  It was the first time i've ever seen McDonalds use the spanish translation.  I thought it was interesting to see them use the slogan in spanish most likely as a way to market directly to spanish speaking consumers.

Arnold Worldwide reportedly weighing Downtown Crossing move

http://bostonherald.com/business/media_marketing/2012/12/arnold_worldwide_reportedly_weighing_downtown_crossing_move


Here is an article I found online from the Boston Herald about Boston-based advertising firm Arnold Worldwide.